At mediaman, we are curious by nature. We look to the discovery phase of new projects like kids at a candy store. We read books and share insights. We build things after work and take weekend seminars. We are always learning and we are always looking to learn.
So it should come as no surprise that when mediaman opened in the US in 2009, that we set our sights on going to SXSW. Our first emersion in the Austin experience quickly led to a desire to present at SXSW. We happily did just that in the Spring of 2012 with our session My Financial Advisor is an Algorithm, where we got to share some of the questions we had been pondering about the ways digital could, would and should transform financial advisory.
Now that SXSW is in our blood, the deadline for the Panel Picker is like a drumbeat that grows ever louder as we reach the summer months. This year, our curiosity got the better of us, and rather than one submission, we decided to move forward with three that we were all incredibly passionate about.
The submissions are diverse—and we hope, all worthy of your vote—so take a look at our ideas and vote, for one or all, because our goal is to peek your curiosity, start a discussion and take everyone’s knowledge to the new and inquisitive level.
- African Leapfrogs: Stories on Reverse Innovation
In over saturated markets, it can be tough to find inspiration for new products and services. So where will the next big thing come from? We are not waiting to find out. We see that more than a few innovative products and services which have a big impact in today’s markets are rather small—and come from developing regions such as Africa. These solutions are simple to use, robust and go easy on resources. To identify and learn more about reverse innovation, we’ve set up a series of workshops in three African hub cities: Accra, Lagos, and Nairobi. Taking place in the fall of 2013, our session for SXSW 2014 reports on the findings of this self-experiment. We talk about changing perspectives, the importance of diversity and a collision-prone environment. Our stories will inspire participants to leave their desks and go exploring in the real world.
Learn More & Vote: http://panelpicker.sxsw.com/vote/21177
- IDEAology: Upgrade Your Company’s Creativity
For many years academics have looked to the creative processes of advertising agencies to determine how creativity can be broken into systematic techniques, which can then be applied by both businesses and individuals to create breakthrough ideas. New research reveals that more than a defined process, a creative ideology can unify an organization, amplify the quality of work, and lead to greater thinking from all talent. Based on the upcoming book, Breakthrough Thinking! A Guide to Creative Thinking, Idea Generation, and Opportunity Discovery, by Professor Thomas Vogel we will share insights from leading thinkers in the advertising industry, demonstrate how creative ideology is expressed in the agency world and how it can inspire you to create your own “IDEAology” to guide and motivate your own organization and team.
Learn More & Vote: http://panelpicker.sxsw.com/vote/24020 - Clients Putting Their Money Where Their Mouse Is
Getting any target audience to talk and share about their financial situation through online channels would help financial advisors and institutions extend financial advice to more of those who need it most: mass affluent households with $100,000 to $1 million to invest. It would create a new level of interaction, wedged between resource-intensive personal relationships and existing mass offerings. Fruitful online conversations about money are possible, if we broaden the topic from “money” to “your future”. Leveraging the financial knowledge and the willingness of mass affluents to be active and self-servicing, a validation layer can allow financial service providers to engage clients at the point when their input is most valuable. We will show how design, technology, and financial, emotional and social rewards can come together to get investors and professionals engaged in online collaboration.
Learn More & Vote: http://panelpicker.sxsw.com/vote/20643
URL: SXSW in Our Blood: mediaman’s Panel Picker Submissions for SXSW 2014
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